Interview with Mercedes Nemeth, Enterprise Account Executive of BAROS Solutions

Thank you for this interview and for joining #GEDSummit26.
Many Italian brands successfully scale across Europe via Amazon Pan-EU. What cross-border deduction traps do they underestimate most?

When Italian brands scale across borders into major marketplaces like Germany, France, or the UK, supply chain touchpoints multiply exponentially. In this international flow, receiving errors skyrocket: shipments are split across warehouses, pallet counts get misregistered.
The biggest trap vendors underestimate is the sheer volume of unjustified shortage claims and logistics chargebacks (such as carton labeling or prep issues) that occur purely due to Amazon’s cross-border receiving bottlenecks. Because finance teams usually see only aggregated deductions in different local currencies and fragmented remittance statements, these systemic errors quietly erode up to 3% of international turnover. Auditing cross-border shipments with automated line-item reconciliation is essential to ensure that pan-European growth actually translates into bottom-line profit.

Italy is world-renowned for design, food, and premium consumer goods. How do unrecovered Amazon deductions impact the actual profitability and brand value of Italian manufacturers?

Italian excellence is built on uncompromising quality, craftsmanship, and brand heritage. However, in the 1P Amazon ecosystem, profitability often leaks out through the back door. Unjustified deductions, untracked price variances, and retrospective CoOp agreements directly attack gross margin.
When a brand loses 1% to 4% of its top line to administrative deduction leakage, it directly squeezes EBITDA. This leaves less capital for R&D, brand storytelling and strategic marketing. 
Worse, it distorts product profitability. High-performing hero products appear less profitable on paper simply because Amazon’s automated receiving created phantom shortages. Reclaiming these funds is a fundamental act of protecting the brand’s value and bottom-line margin.

Italian vendors often struggle with proof-of-delivery reconciliation when using local and international carriers. How does automated carrier matching change the game for them?

In Italy, manufacturing networks frequently rely on specialized local carriers and regional freight forwarders who then hand over to international logistics networks. When Amazon disputes a delivery, they demand stamped, signed Proof of Delivery (POD) documents with strict formatting and narrow deadlines. For warehouse and logistics teams, manually chasing down hundreds of individual consignment notes across multiple carrier portals or paper archives is an operational nightmare.
Automated carrier matching completely eliminates this friction. By directly integrating with carrier EDI interfaces, digital tracking portals and ERP systems, BAROS.CLOUD automatically matches Amazon Purchase Orders with the corresponding delivery timestamps. It enables intelligent spot-checks and automated dispute packages at scale, removing the manual paperwork burden entirely from internal logistics staff while recovering six-figure sums.

Many Italian enterprises rely on external marketplace agencies to run their Amazon business. How can an automated audit protect the agency-client relationship rather than putting pressure on it?

Great marketplace agencies excel at brand building, advertising strategy, listing optimization, and top-line scaling. Forcing skilled agency consultants to manually dig through remittance advices and open administrative dispute tickets is inefficient and dilutes their core value.
When clients discover mounting deduction losses on their balance sheet, it often creates unnecessary tension between vendor and agency. An automated audit through BAROS.CLOUD acts as a win-win bridge: it handles the complex financial recovery completely in the background without requiring agency resources. The agency protects its client’s margins, uncovers significant unexpected cash flow—often reinvested into advertising and growth campaigns and cements its role as a forward-thinking, value-driven strategic partner.

Why should a visitor to the Global Summit Digital Marketing & Ecommerce sit at your table? What sets you apart most from other companies in the sector?

If you sell 1P on Amazon, you are leaving hard-earned profits on the table each month. Capital that belongs back on your balance sheet. Sitting at our table is the direct route to reclaiming that margin with zero friction.
What sets BAROS apart:

• – Zero Operational Burden: We never expect your logistics, operations, or finance staff to dig through archives. Our tech and audit teams execute the entire process silently in the background.
• Unmatched Depth: We don’t just handle basic shortage disputes. We master complex multi-year retro claims, carrier integrations and intricate CoOp reconciliations.
• Proven Trust: Over 600 European vendors trust BAROS to safeguard their bottom line.

Stop by our table for a 10-minute exchange. We can initiate a non-binding historical potential audit on your account right there and show you the exact financial volume waiting to be recovered before year-end.